Paulo is a Copenhagen-based, high-performance coach and entrepreneur who applies his talents to business—and to cultivating Denmark’s top women tennis players, including as mentor and tournament organizer. As Co-Founder and CEO of Donna Bella Jewelry, he created its e-commerce business in Denmark, Sweden, and Norway and managed all aspects of the company. As sports director and head coach of Copenhagen’s Farum Tennis Klub, he managed 20 employees, 40 volunteers and 750+ members. He excels at business planning, product branding and development, IT development, web-based marketing, logistics, event promotion and customer service.